Del Monte’s Del Monte Juice

Category – Soft drink, ambient juice

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Available – Now

Location – UK, Tesco during May with further listings planned

Price – GBP1.25 (US$1.85) for 1-litre Orange Smooth, Orange with Bits, Apple and Grapefruit. GBP1.49 for 1-litre Gold Pineapple, and Mango & Papaya

Distribution – For retailers; Gerber Juice Co. For independents and wholesalers; SHS Sales & Marketing

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The re-launch will be supported by a national marketing drive, which will include media promotions, billboard poster campaigns, couponing & special offers, and consumer PR and social media activity.

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