Del Monte’s Del Monte Juice
Category – Soft drink, ambient juice
Available – Now
Location – UK, Tesco during May with further listings planned
Price – GBP1.25 (US$1.85) for 1-litre Orange Smooth, Orange with Bits, Apple and Grapefruit. GBP1.49 for 1-litre Gold Pineapple, and Mango & Papaya
Distribution – For retailers; Gerber Juice Co. For independents and wholesalers; SHS Sales & Marketing
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By GlobalDataThe re-launch will be supported by a national marketing drive, which will include media promotions, billboard poster campaigns, couponing & special offers, and consumer PR and social media activity.
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