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April 16, 2003

POLAND: Coca-Cola linked with water acquisition

Reports in Poland have suggested that the US soft drinks giant, Coca-Cola, is negotiating to acquire the Polish mineral water company, Multivita, from the food group, Maspex. A spokesman for the Maspex group told the news agency, Interfax, that it could neither confirm nor deny the report.

Reports in Poland have suggested that the US soft drinks giant, Coca-Cola, is negotiating to acquire the Polish mineral water company, Multivita, from the food group, Maspex. A spokesman for the Maspex group told the news agency, Interfax, that it could neither confirm nor deny the report.

According to Nielsen data, the acquisition would boost Coca-Cola’s share of the mineral water market in Poland, where it already markets its Bonaqua brand, by 3% to 7%.

Poland is considered to be a mineral water market with strong potential for growth. At 49 litres, per capita consumption is well below that of many other European countries.

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