View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
April 1, 2021

Pernod Ricard’s Smithworks Hard Seltzer Lemonade – Product Launch – video

The US division of Pernod Ricard has launched a range of hard seltzers from its Smithworks American vodka brand. 

Pernod Ricard’s Smithworks Hard Seltzer Lemonade

Category – Alcoholic soft drinks, 5% abv

Available – From this month

Location – The US

Price – TBC

The US division of Pernod Ricard has launched a range of hard seltzers from its Smithworks American vodka brand. 

Launched in collaboration with US country musician Blake Shelton, Smithworks Hard Seltzer Lemonade, which is malt-based, represents the brand’s RTD debut. The four-flavour line-up comprises Classic Lemon, Ripe Strawberry, Southern Peach Tea and Crisp Lime.

Coinciding with the launch this week, the unit unveiled a 30-second advert that features Shelton showcasing the offerings.

The range is currently available in 17 US states, with further domestic expansion expected this year, in the following formats:

  • 12-can ‘Variety Pack’ (35cl)
  • Six-can ‘Classic Lemon Pack’ (35cl)
  • Single-serve 70cl cans of Classic Lemon and Ripe Strawberry

All four flavours contain 100 calories and one gram of sugar per 35cl serving.

“With the ready-to-drink category forecasted to be the fastest-growing category over the next five years, we are thrilled to enter this space and offer a new spin with our Smithworks Hard Seltzer Lemonades like no others,” said Smithworks’ VP, Regan Clarke.

Last month The Boston Beer Co launched a Watermelon Lemonade variant for its Truly hard seltzer line, alongside a new ‘Punch’ range.

Does Heineken need hard seltzer? – click here for a just-drinks comment

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks