Pernod Ricard‘s Smithworks Hard Seltzer Lemonade
Category – Alcoholic soft drinks, 5% abv
Available – From this month
Location – The US
Price – TBC
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The US division of Pernod Ricard has launched a range of hard seltzers from its Smithworks American vodka brand.
Launched in collaboration with US country musician Blake Shelton, Smithworks Hard Seltzer Lemonade, which is malt-based, represents the brand’s RTD debut. The four-flavour line-up comprises Classic Lemon, Ripe Strawberry, Southern Peach Tea and Crisp Lime.
Coinciding with the launch this week, the unit unveiled a 30-second advert that features Shelton showcasing the offerings.
The range is currently available in 17 US states, with further domestic expansion expected this year, in the following formats:
- 12-can ‘Variety Pack’ (35cl)
- Six-can ‘Classic Lemon Pack’ (35cl)
- Single-serve 70cl cans of Classic Lemon and Ripe Strawberry
All four flavours contain 100 calories and one gram of sugar per 35cl serving.
“With the ready-to-drink category forecasted to be the fastest-growing category over the next five years, we are thrilled to enter this space and offer a new spin with our Smithworks Hard Seltzer Lemonades like no others,” said Smithworks’ VP, Regan Clarke.
Last month The Boston Beer Co launched a Watermelon Lemonade variant for its Truly hard seltzer line, alongside a new ‘Punch’ range.
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