• Category – Spirits, Irish whiskey, 55.7% abv
  • Available – From next month
  • Location – The US, the UK, Ireland, France and Global Travel Retail
  • Price – EUR45,000 (US$51,000) per 70cl bottle

Pernod Ricard’s Irish Distillers division has unveiled the third expression in Midleton’s ‘Silent Distillery’ series of ultra-premium Irish whiskies.

Midleton Very Rare Silent Distillery Collection Chapter Three is a 47-year-old iteration consisting of two whiskies that have been matured in an ex-Sherry butt and an ex-Bourbon barrel. The unit has produced 97 units, each of which is individually numbered.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The series, which debuted in 2020, will consist of six annual bottlings, the most recent of which was a 46-year-old Irish whiskey.

Earlier this week, Pernod reported an 18% lift in group sales from the nine months to the end of March. The company highlighted the reopening of the GTR channel in its results, however, levels remain lower than pre-pandemic.

Why e-commerce is a channel brand owners must target – and fast – Click here for a Just Drinks focus

See Also: