Pernod Ricard’s Midleton Very Rare 2021
Category – Spirits, whiskey, Irish, 40% abv
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Available – From this month
Location – Worldwide, available in Australia, Canada, France, Germany, the UK, the US and Global Travel Retail
Price – In Europe, SRP of EUR180 (US$217) per bottle
Pernod Ricard’s Irish Distillers division has unveiled this year’s iteration, the 38th, in the Very Rare series from Irish whiskey brand Midleton.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe latest bottling comprises single pot still and single whiskeys that have been aged for between 15 and 36 years. The liquid has then been matured in ex-Bourbon American oak barrels.
Historically, the annual Very Rare series has been released towards the end of each year. With the 2021 edition marking the first time the roll-out has been lined up nearer the beginning of the year. An unspecified number of units will be held back until late-autumn, according to Irish Distillers, “to ensure availability before the festive period”.
Earlier this month, Pernod posted a 3.9% decline in sales from the six months to the end of December, with flagship Irish whiskey brand Jameson delivering a 3% sales lift.
Pernod Ricard Performance Trends 2016-2020 – results data
