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November 10, 2020

Pernod Ricard’s Chivas Brothers 2020 Distillery Reserve Collection – Product Launch

Pernod Ricard's Scotch whisky arm has released a range of 48 single cask single malt Scotch whiskies from across its distilleries in Scotland.

Chivas Brothers’ 2020 Distillery Reserve Collection

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Category – Spirits, whisky, Scotch, single malts

Available – From this month

Location – Available direct from Chivas Brother’s distilleries

Price – TBC

Pernod Ricard’s Scotch whisky arm has released a range of 48 single cask single malt Scotch whiskies from across its distilleries in Scotland. The 2020 Distillery Reserve Collection is a selection of four- to 29-year-old whiskies from Chivas Brothers’ 13 Scottish single malt distilleries, including The Glenlivet, Strathisla, Aberlour and Scapa.

The range features ten single cask editions from The Glenlivet including an 8-Year-Old 55.5% abv expression matured in a first-fill barrel and a 25-Year-Old 56% abv single malt from a second-fill butt. A smaller selection of The Glenlivet Distillery Reserve Collection bottlings will also be available from The Glenlivet website to the UK, France, Germany, Austria, Switzerland, Belgium, Netherlands and Denmark.

 The whiskies in the collection are from the following distilleries:

  • Aberlour
  • Allt A’ Bhainne
  • Braeval
  • Caperdonich
  • Dalmunach
  • Glen Keith
  • The Glenlivet
  • Glentauchers
  • Longmorn
  • Miltonduff
  • Scapa
  • Strathisla
  • Tormore

Miriam Eceolaza, marketing director for single malts at Chivas, said: “Our distilleries are the beating heart of Chivas Brothers and the Distillery Reserve Collection celebrates the heritage, innovation and style that make each one unique. This one-of-a-kind collection has been hand-selected to showcase the breadth of character and bold flavours single malt distilleries can achieve.”

“Health and safety is not incompatible with business continuity” – just-drinks speaks to Chivas Brothers CEO Jean-Christophe Coutures

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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