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January 26, 2022

Pernod Ricard’s Beefeater Zesty Lemon – Product Launch

By Rhodri Morgan

  • Category – Spirits, gin, flavoured, 37.5% abv
  • Available – From March
  • Location – Available in ten international markets
  • Price – TBC

Pernod Ricard has launched a new flavour from its Beefeater gin brand.

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The global release of Beefeater Zesty Lemon, which is made using natural lemon flavours, covers Czech Republic, Russia, Estonia, Finland, Norway, Lithuania, Hungary, Ireland, Romania and Slovenia.

Pricing and stockist details for the extension were not immediately available.

The launch is the latest in a series of flavoured gin launches from Beefeater, including Blood Orange in 2019 and Peach & Raspberry last year.

“For our consumers, taste and visual are king and lemon is currently the top-ranking flavour with high-visual potential,” said Beefeater’s global brand director, Murielle Dessenis. “Our new flavoured gin is not only vibrant and perfect for Instagram, but citrus has always been at the centre of Beefeater, making it a perfect fit for the brand.”

Earlier this month, Pernod created a new senior position in its investor relations department, with Corby Spirit & Wine CFO Edward Mayle lined up for the role.

What’s set to shape the spirits category in 2022? – Click here for Just Drinks’ forecasts

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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