• Category – Spirits, vodka, flavoured, 38% abv
  • Available – From this month
  • Location – Canada
  • Price – Not immediately available

How to win in vodka in the US – A history lesson – click here for a Just Drinks comment

Absolut Watermelon is made with natural ingredients and contains no added sugar. The new variant is being rolled out this month in the country’s off-premise channel.

“We’re really excited to add a fresh new flavour to the mix with Absolut Watermelon, a refreshing fruit flavour that is synonymous with summer,” said Absolut’s assistant brand manager, Anika Sharma.

Absolut’s Canadian presence sits within the remit of beverage distributor and producer, Corby Spirit & Wine, which has handled Pernod’s portfolio in the country for 15 years. In September, the companies agreed terms to extend their relationship until 2026.

Vodka (Spirits) Market in Canada – Outlook to 2022: Market Size, Growth and Forecast Analytics

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData