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May 14, 2021updated 17 May 2021 11:58am

Pernod Ricard’s Absolut Watermelon – Product Launch

Pernod Ricard has launched another flavour extension for its Absolut Vodka brand in Canada.

By Rhodri Morgan

  • Category – Spirits, vodka, flavoured, 38% abv
  • Available – From this month
  • Location – Canada
  • Price – Not immediately available

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Absolut Watermelon is made with natural ingredients and contains no added sugar. The new variant is being rolled out this month in the country’s off-premise channel.

“We’re really excited to add a fresh new flavour to the mix with Absolut Watermelon, a refreshing fruit flavour that is synonymous with summer,” said Absolut’s assistant brand manager, Anika Sharma.

Absolut’s Canadian presence sits within the remit of beverage distributor and producer, Corby Spirit & Wine, which has handled Pernod’s portfolio in the country for 15 years. In September, the companies agreed terms to extend their relationship until 2026.

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