Pernod Ricard‘s Beefeater Botanics Lemon & Ginger

Category – ‘Spirit drink’, 27.5% abv

Available – From this month

Location – Available in Canada

Price – SRP of CAD30.45 (US$24) per 70cl bottle

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By GlobalData

Pernod Ricard has launched its second Beefeater ‘spirit drink’ of the year, a lemon & ginger flavoured version of the London dry gin brand.

By definition rules, Beefeater Botanics Lemon & Ginger, which carries an abv of 27.5% abv, cannot be categorised as a gin due to its lower alcohol content. Subsequently, Pernod uses the term ‘spirit drink’ instead.

The classification is the same one Pernod gave to Beefeater Light, a 20%-abv spirit drink launched in January. European Union regulations dictate that the abv of a gin must be no less than 37.5%.

Beefeater Botanics Lemon & Ginger is the first 27.5%-abv Beefeater product. Announcing the Canadian launch today, Pernod said the expression, which has a gin base, is “aimed at those looking for a refreshingly balanced taste without compromising on flavour or quality”.

Pernod also owns the 20%-abv Ballantine’s Light spirit drink, while last month Diageo launched the first lower-abv iteration from its Haig Club Scotch whisky brand.

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