View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
April 12, 2021

Pernod Ricard’s 27.5%-abv Beefeater Botanics Lemon & Ginger – Product Launch

Pernod Ricard has launched its second Beefeater "spirit drink" of the year, a lemon & ginger flavoured version of the London dry gin brand.

Pernod Ricard’s Beefeater Botanics Lemon & Ginger

Category – ‘Spirit drink’, 27.5% abv

Available – From this month

Location – Available in Canada

Price – SRP of CAD30.45 (US$24) per 70cl bottle

Pernod Ricard has launched its second Beefeater ‘spirit drink’ of the year, a lemon & ginger flavoured version of the London dry gin brand.

By definition rules, Beefeater Botanics Lemon & Ginger, which carries an abv of 27.5% abv, cannot be categorised as a gin due to its lower alcohol content. Subsequently, Pernod uses the term ‘spirit drink’ instead.

The classification is the same one Pernod gave to Beefeater Light, a 20%-abv spirit drink launched in January. European Union regulations dictate that the abv of a gin must be no less than 37.5%.

Beefeater Botanics Lemon & Ginger is the first 27.5%-abv Beefeater product. Announcing the Canadian launch today, Pernod said the expression, which has a gin base, is “aimed at those looking for a refreshingly balanced taste without compromising on flavour or quality”.

Pernod also owns the 20%-abv Ballantine’s Light spirit drink, while last month Diageo launched the first lower-abv iteration from its Haig Club Scotch whisky brand.

Is Plymouth Gin the unluckiest spirits brand ever? – Click here for a just-drinks comment

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Drinks