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September 21, 2021

Pernod Ricard ups e-commerce ante with The Whisky Exchange acquisition

The purchase is a play to build Pernod's e-commerce footprint.

By Rhodri Morgan

Pernod Ricard has bought online spirits retailer The Whisky Exchange.

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The Chivas Regal brand owner today announced the signing of an agreement for the UK-based e-tailer, which has been operating since 1999 and also runs three off-premise specialist stores in London. Financial details were not disclosed.

According to Pernod, the move forms part of its aim to build its e-commerce presence and meet consumers’ “strong demand for premiumisation”.

The company added that The Whisky Exchange will retain its current management structure, with founders Sukhinder and Rajbir Singh heading up the business as joint MDs.

CEO Alex Ricard said: “E-commerce is a key channel in our long term strategy. We are thrilled to work with industry pioneers such as Sukhinder, Rajbir and the whole team to bring The Whisky Exchange to a new step of its development.”

Sukhinder and Rajbir Singh added: “After more than 20 years building The Whisky Exchange, we are delighted to be joining the Pernod Ricard family and working with them to take the business to the next level.”

Earlier this month, Pernod secured a minority holding in Luc Belaire brand owner Sovereign Brands.

Pernod Ricard Performance Trends 2017-2021 – Click here for a Just Drinks results data analysis 

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What’s missing from your IPO industry assessment?

IPO activity all but stopped in 2020, as the investment community grew wary of the effects of COVID-19 on economies. No matter how deserving a business was of flotation, momentum was halted by concerns of when a ‘new normal’ of working patterns and trade would set in. Recently, sentiment has changed. Flotations picked up again during the second half of 2021, and now in 2022 the mood is decidedly optimistic. Business leaders have their eyes on fast rebounding economies, buoyant market indices and the opportunity once again to take their businesses public. As a result, global IPOs are expected to hit back this year. With GlobalData’s new whitepaper, ‘IPOs in Consumer and Retail: 5 must-include elements for your prospectus industry report’, you can explore exactly what is needed in the essential literature. GlobalData’s focus lies in the critical areas to get right:
  • Macroeconomic and demographic environment
  • Consumer context
  • Industry environment
  • Competitive environment
  • Route to market
Interested to learn more about what to include in your IPO Industry Assessment report? Download our free whitepaper.
by GlobalData
Enter your details here to receive your free Report.

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