Pernod Ricard has launched a bottle made from 60% recycled glass for its Absolut vodka brand.
The limited-edition bottle, available globally, is Absolut’s “most sustainable glass bottle yet”, Pernod said this week. The move forms part of a new sustainability drive for the France-headquartered spirits & wine group that includes the expected unveiling of a paper bottle format.
Pernod announced in October 2019 the development of a paper bottle alongside brewer Carlsberg and soft drinks giant The Coca-Cola Co. A rival design is also in the pipeline from Diageo, PepsiCo and Unilever.
Commenting on the new glass bottle, Pernod’s UK off-premise channel director, Chris Shead, said: “We know sustainability is important to shoppers, with data showing that 83% of consumers globally select brands that have a better record of sustainability. We also know that the Absolut limited-edition bottle is a collectable item for those loyal to the brand and we can’t wait to give our consumers the chance to be a part of our sustainability journey.”
In the UK, the limited-edition bottle is available in a 70cl format from all major supermarkets and convenience stores for GBP20 (US$27). A one-litre format is on sale in Costco and through Amazon for GBP28.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSee Also:
“We’re not shying off” – just-drinks speaks to Diageo CEO Ivan Menezes
