PepsiCo has partnered with a selection of New York food trucks as part of a campaign for its Manzanita Sol soft drinks brand.
This weekend, customers of four Black- and Hispanic-owned food trucks, spread across the Flatbush, Harlem, Washington Heights and Bronx districts of the city, can claim one free 60cl can of Manzanita Sol to accompany their meals. The apple-flavoured CSD is already available in 60cl cans and 2-litre bottles at retail channels across the New York metro area, including local bodegas, delis and grocery chains.
Alongside the activation, which is led by US radio personality Angie Martinez, PepsiCo is donating US$10,000 to the four establishments as part of its ‘Racial Equality Journey’ commitment, in collaboration with The PepsiCo Foundation.
“Just as apple is a familiar flavour from home for many New Yorkers with Latin American and Caribbean roots, the diverse food trucks in the city also give that familiar taste of home they know and love,” said PepsiCo Beverages’ North America’s GM of the Hispanic Business Unit, Esperanza Teasdale. “Manzanita Sol is happy to give back to these cherished and loved neighbourhood vendors that have worked tirelessly, many over generations, to serve their communities.”
To celebrate Easter last month, the company unveiled a ‘not-for-sale’ variant of its namesake CSD brand in the US in partnership with confectionery company Just Born’s Peeps brand.