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March 17, 2021

PepsiCo signs up Lebron James as Mtn Dew Rise Energy launches

PepsiCo has unveiled a functional energy drinks line from Mtn Dew, supported by the brand's recently-recruited ambassador, professional basketball player LeBron James.

PepsiCo has unveiled a functional energy drinks line from Mtn Dew, supported by the brand’s recently-recruited ambassador, professional basketball player LeBron James.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Mtn Dew Rise Energy, announced today, contains the nootropic ingredient Citicoline as well as 180mg of caffeine for “mental focus”, and is available in six flavours; Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz and Peach Mango Dawn. The line-up is available now across US retail stores at an average SRP of US$2.59 per 16oz (47.3cl) can.

James, whose 18-year sponsorship deal with The Coca-Cola Co ended last month, has signed a “multi-year” brand ambassador arrangement with Mtn Dew Rise Energy that also allows for an expansion to include snack brands in PepsiCo’s portfolio, according to the company.

“Lebron James is not only going to be an incredible brand partner to Mtn Dew Rise Energy, but we also look forward to the collective impact we can make on the people we serve through education, social justice and community initiatives,” said PepsiCo’s media, sports & Entertainment senior VP, Adam Harter.

News of the partnership comes two weeks after PepsiCo renewed its status as the NBA’s official soft drinks sponsor.

In November, James was named as a financial backer of the Lobos 1707 Tequila brand in the US and Mexico.

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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