The ‘Lifewtr Lounge’, which opened this month at the Philadelphia International Airport, sells a range of Lifewtr products and offers international travellers a space to relax, PepsiCo said. Inside the lounge are a number of works from Philadelphia artists.

The new lounge is within the A-East security checkpoint at Philadelphia Airport, which caters to international flights. A range of PepsiCo beverages and snacks are on sale at the store, the company said.

Air passengers are more used to seeing spirits brands taking over airport stores, although the Global Travel Retail channel has been badly affected by the coronavirus pandemic. A Lifewtr spokesperson did not respond to a Just Drinks question regarding any other Travel Retail activations from Lifewtr.

PepsiCo has expanded the Lifewtr portfolio this year: In March, the brand owner launched Lifewtr Immune Support, which targets consumers looking to boost their immune systems.

How soft drinks can make the most of the reopening on-premise and foodservice channels – Click here for a Just Drinks comment

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.