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April 26, 2021

PepsiCo relaunches Pepsi Blue

PepsiCo is to bring back early-2000s CSD Pepsi Blue in the US.

PepsiCo is to bring back early-2000s CSD Pepsi Blue in the US.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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The berry-flavoured Pepsi, which first launched in 2002, will return to shelves from 3 May, PepsiCo said late last week. According to the company, the limited relaunch – for an undisclosed period – is down to consumers “clamouring” for a Pepsi Blue comeback.

PepsiCo said the return comes in time for the warming weather and the return of summer-time activities “from marathon barbecues to afternoons by the pool or binge-watching comfortably in the AC”.

Pepsi Blue will be available in 20oz (59cl) bottles and multi-packs.

The beverage, which is blue in colour, was first rolled out in August 2002, a few months after Coca-Cola launched Vanilla Coke. PepsiCo’s North American management said at the time the soda had the “potential to reinvigorate the cola category”.

Pepsi Blue was discontinued in 2004.

The move follows other attempts to play on consumer nostalgia for past beverages. In 2019, Coca-Cola briefly revived New Coke as part of a marketing campaign with Netflix show Stranger Things while, in 2016, PepsiCo returned the 1990s-era Crystal Pepsi to its North America portfolio for a limited time.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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