View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
May 28, 2021

PepsiCo lines up tomorrow’s sports stars for new Gatorade ad – video

PepsiCo has released a new Gatorade TV ad featuring US athletes from a wide range of sports.

By Andy Morton

The spot, called ‘Greatness Starts with G’, includes appearances from basketball players Bryce Harper and Jayson Tatum as well as Olympic runner Sydney McLaughlin, soccer’s Christian Pulisic and Paralympian swimmer Lizzi Smith. PepsiCo called the stars “the next generation of great athletes”.

The new ad aims to highlight Gatorade as the fuel for great sporting careers, PepsiCo said. Rolling out yesterday on social media channels and digital platforms, the activation coincides with the start of the NBA playoffs in the US.

“At Gatorade, we believe that athletic greatness doesn’t start in the spotlight, it begins behind the scenes, with hard work, day-in and day-out,” said Gatorade’s head of consumer & athlete engagement, Jill Abbott. “This campaign sets out to celebrate all of the little moments of passion, motivation and dedication that fuel an athlete’s journey, and we brought together a diverse group of athletes to help us tell that story.”

PepsiCo has ramped up Gatorade’s fitness credentials recently. Earlier this month, the brand owner launched the ‘rapid rehydration’ Gatorade extension, Gatorlyte.

Why consumers have intensified their focus on drinks packaging – research in focus

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Drinks