View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
March 19, 2021

PepsiCo continues Mtn Dew push with Frost Bite Zero Sugar launch

PepsiCo is to launch a zero-sugar version of its Walmart-exclusive Mtn Dew flavour Frost Bite.

PepsiCo is to launch a zero-sugar variant of its Walmart-exclusive Mtn Dew flavour Frost Bite.

Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

Frost Bite Zero Sugar will roll out in the US next week, one year after the original melon-flavoured version went on sale in Walmart. The beverage is available in 20oz bottles and 12x12oz can multi-packs.

Frost Bite Zero Sugar joins a list of Mtn Dew launches and activations already this year. As well as new flavours including Major Melon Zero Sugar, PepsiCo has invested in the brand with the launch this week of functional energy drinks line Mtn Dew Rise Energy. The new product, which contains 180mg of caffeine per can, will be promoted by professional basketball player LeBron James, who ended an 18-year sponsorship deal with The Coca-Cola Co earlier this year.

PepsiCo also extended the National Basketball Association sponsorship for Mtn Dew with a new multi-year agreement signed at the start of this month.

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – Click here for a just-drinks comment

Related Companies

Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks