PepsiCo has continued a trend for alternative celebrity endorsements by replacing long-time Mountain Dew partner and NASCAR star Dale Earnhardt Jr with a made-up character.
PepsiCo adds to left-field endorsement trend with NASCAR spoof – video
PepsiCo has continued a trend for alternative celebrity endorsements by replacing long-time Mountain Dew partner and NASCAR star Dale Earnhardt Jr with a made-up character.