View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 28, 2021

Ojo De Dios Mezcal Joven – Product Launch – Tequila and mezcal in the UK data

UK-based Ojo De Dios has launched its debut namesake mezcal brand.

Ojo De Dias Mezcal

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

Category – Spirits, mezcal, 42% abv

Available – From this week

Location – The UK, available through selected online retailers and on-premise locations

Price – SRP of GBP45 (US$62.48) per 70cl bottle

UK-based Ojo De Dios has launched its debut namesake mezcal brand.

Ojo De Dios Mezcal Joven uses Mexican agave grown in the Oaxaca region that is twice-distilled in copper still pots. The 42%-abv mezcal is available now from selected London restaurants as well as via online alcohol e-tailers Master of Malt, Hip Flask and The Whiskey Exchange.

The company confirmed plans to expand the product’s reach to other international markets, including France, Spain and Singapore, in the coming months.

GlobalData figures show that consumption of Tequila and Mezcal in the UK remains well under 500,000 nine-litre cases annually, but has expanded steadily in recent years. From 2015 to 2019, the joint category grew at a compound annual growth rate (CAGR) of 7.5% and, despite a one-year volumes slide of 13% forecast from 2020, the category is set to resume its upwards trajectory until 2024, albeit at a stunted CAGR of 5.2%.

Yesterday, Mexico-based spirits group Cuervo revealed its flagship Tequila brand jumped 9.2% in sales in the three months through to the end of March. 

Why Diageo is winning the slow-and-steady Tequila race – click here for a just-drinks comment

Related Companies

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks