• Category – Still & sparkling packaged water
  • Available – From this month
  • Location – The UK
  • Price – SRP of GBP1.99 (US$2.70) per 33cl can

UK start-up OHMG Brands has launched a range of magnesium-enriched still and sparkling packaged waters aimed at reducing anxiety.

The pair contain water infused with 56mg of magnesium, fruit flavours and functional extracts such as L-theanine and ashwagandha. According to OHMG Brands, the ingredients “reduce anxiety, tiredness and fatigue and contribute to normal psychological function”.

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The range comprises:

  • Raspberry & Lemon Balm + L-Theanine
  • Peach & Rosemary + Ashwagandha, and
  • Blackcurrant & Echinacea + Vitamin C

According to OHMG Brands co-founder Stuart Walsh, magnesium is an alternative to CBD but without the regulatory issues around hemp-derived ingredients. Each 33cl can of OHMG contains the amount of magnesium equal to that in an avocado.

“We’re going in a completely different direction [to CBD] by using a high quality, bioavailable magnesium as it’s an incredibly important nutrient that plays a role in more than 300 functions in our body,” Walsh added.

Speaking to Just Drinks last month, Nick Taranto, the co-founder of US functional sparkling water brand Hop Wtr, said he made the “deliberate decision to avoid CBD, because of the regulatory landmines out there”.

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According to Taranto, CBD regulation is a “grey area” in the US.

“We’ve created a new category between beer and functional beverage” – Just Drinks speaks to Hop Wtr co-founder & chair Nick Taranto

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