Ocean Spray’s Pure Fruit Juice flavours
Category – Soft drinks, juice
Available – From this month
Location – US
Price – See below
Ocean Spray has added three new unsweetened juices to its Pure Fruit Juice portfolio. Pure Tart Cherry, Pure White Grapefruit and Pure Concord Grape join the existing Pure Cranberry variant.
The company also announced a pack redesign, which will roll out to across Walmart stores from this month.
“By extending our portfolio of Pure unsweetened beverages at Walmart, we are demonstrating our commitment to deliver a wide variety of juices that have the incredible health benefits of the cranberry and other superfruits,” said Chris O’Connor, VP of marketing at Ocean Spray. “We will continue to develop innovative options that expand awareness of cranberries and exemplify our dedication to health and wellness.”
The Pure Fruit Juice range is currently available at Walmart and will roll out nationally to other retailers in January. The SRP for Pure Tart Cherry is US$4.78 per 32oz bottle, while Pure White Grapefruit and Pure Concord Grape are $2.98 per 32oz bottle.
Last month, Ocean Spray overhauled the UK packaging for its namesake ambient juice drinks range and added a new flavour.
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