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Ocean Spray unveils UK overhaul, new flavour

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Ocean Spray has overhauled the UK packaging for its namesake ambient juice drinks range and added a new flavour.

Ocean Spray is keen to highlight the refreshing flavour profiles of its namesake juice range

Ocean Spray is keen to highlight the refreshing flavour profiles of its namesake juice range

The new look aims to better communicate the "refreshing" taste of each variety, Ocean Spray said today. The Ocean Spray Cranberry & Apple flavour will roll out across the country at the same time as the revamped packaging this month.

The SRP is GBP1.35 (US$1.75) per litre.

Caroline Bethell, Ocean Spray's MD for Europe, Middle East & Africa: "We know the key drivers for consumers buying ambient juices are taste, value and refreshment. So, we wanted to update our packaging to better reflect this and reintroduce shoppers to the unique taste of Ocean Spray cranberry juice drinks."

Bethell added: "Our new Cranberry & Apple juice drink blend is designed to appeal to a broader range of taste buds, offering differentiation and helping to grow category value."

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Sectors: Soft drinks, Water

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Specialty Spirits (Spirits) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Specialty Spirits market in United Kingdom.

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