Ocean Spray’s B1U functional drinks range
Category – Soft drinks, functional
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By GlobalDataAvailable – From this month
Location – The US, currently available in selected Target stores ahead of a roll-out to Walmart outlets next month, also online at Amazon
Price – Not specified, available in 16oz (45.5cl) bottles
Ocean Spray Cranberries has created a functional drinks brand as the group looks to further tap into the health & wellness trend among US consumers.
The B1U range comes in four flavours:
- ‘I need a boost’: watermelon and cucumber-infused water with 60mg of black tea caffeine
- ‘I need rhythm’: strawberry and basil-infused water with 8g of plant-based fibre
- ‘I need immunity’: lemon and chamomile-infused water with 22mg of zinc and 128mg of vitamin C
- ‘I need power’: peach and kiwi-infused water with 10g of protein
“The functional beverage category continues to be driven by health-conscious consumers who know their food is fuel for living a healthy life and are interested in a holistic approach to wellbeing,” said Kim McAllister, director of core innovation at Ocean Spray. “We are excited to offer the B1U brand as an innovative new entrant into the fast-growing infused water category that is forward-thinking, tasty and nutritious and will inspire customers to try it and choose it again and again.”
Ocean Spray Cranberries is an agricultural cooperative comprising around 700 farmers.
