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November 19, 2020

Ocean Spray’s B1U functional drinks range – Product Launch

Ocean Spray Cranberries has created a functional drinks brand as the group looks to further tap into the health & wellness trend among US consumers.

Ocean Spray’s B1U functional drinks range

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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
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Category – Soft drinks, functional

Available – From this month

Location – The US, currently available in selected Target stores ahead of a roll-out to Walmart outlets next month, also online at Amazon

Price – Not specified, available in 16oz (45.5cl) bottles

Ocean Spray Cranberries has created a functional drinks brand as the group looks to further tap into the health & wellness trend among US consumers.

The B1U range comes in four flavours:

  • ‘I need a boost’: watermelon and cucumber-infused water with 60mg of black tea caffeine
  • ‘I need rhythm’: strawberry and basil-infused water with 8g of plant-based fibre
  • ‘I need immunity’: lemon and chamomile-infused water with 22mg of zinc and 128mg of vitamin C
  • ‘I need power’: peach and kiwi-infused water with 10g of protein

“The functional beverage category continues to be driven by health-conscious consumers who know their food is fuel for living a healthy life and are interested in a holistic approach to wellbeing,” said Kim McAllister, director of core innovation at Ocean Spray. “We are excited to offer the B1U brand as an innovative new entrant into the fast-growing infused water category that is forward-thinking, tasty and nutritious and will inspire customers to try it and choose it again and again.”

Ocean Spray Cranberries is an agricultural cooperative comprising around 700 farmers.

The rise of adaptogens – the continued evolution of health & wellness in soft drinks – Click here for a just-drinks comment

Related Companies

Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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