The New Zealand government is looking into the possibility of a single code for liquor advertising between New Zealand and Australia, it is reported today. The Liquor Advisory Council, on behalf of the Ministry of Health, will investigate the move, according to the New Zealand Herald.
The decision has been welcomed by the Association of New Zealand Advertisers (ANZA), an organisation which represents advertisers involved in the beer, wine and spirits sides of the alcohol industry.
ANZA executive director Jeremy Irwin told the Herald: “An eventual transtasman liquor advertising regime would offer some real benefits to sectors of the liquor industry.”
The association plans to promote the current self-regulatory liquor advertising structure to the Liquor Advisory Council. Australia also operates a self-regulatory advertising code for liquor. According to Irwin, both country’s codes are quite similar.
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