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January 18, 2021

Nichols’ Feel Good Drinks gets sustainability revamp

UK soft drinks maker Nichols is re-launching its Feel Good Drinks range.

Nichols is re-launching its Feel Good Drinks range.

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The sparkling water brand’s portfolio will be the subject of a new formulation and will benefit from plastic-free packaging, the UK soft drinks group said late last week. A total of 3% of Feel Good’s sales will be donated to environmental charities and non-profit organisations.

The three-flavour range currently comprises:

  • Peach & Passionfruit
  • Rhubarb & Apple
  • Raspberry & Hibiscus

All three contain around 27 calories per 33cl can and are available in the UK off-premise as well as through the brand’s website.

“Humans have somewhat forgotten how fragile the natural world is,” said Feel Good GM Ed Woolner. “By donating and partnering with charities that support personal and planetary wellbeing we hope to help protect the natural environment that gives us so much.”

In a trading update released last week, Nichols posted a 19% slide in sales from the 12 months to the end of December.

What’s coming up in soft drinks in 2021? – Predictions for the Year Ahead – click here for a just-drinks comment

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Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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