A fall in property prices linked to the global economic crisis has held up Heineken’s efforts to raise cash by selling brewery sites.

Heineken CFO Rene Hooft Graafland told analysts yesterday (22 April) that the sale of sites is effectively on hold until commercial property markets recover.

Heineken has either closed, or announced the closure of, several breweries across Europe in the past 12 months as part of its three-year Total Cost Management scheme.

“The timing for selling these sites is not easy at this moment, so don’t expect big things on the short-term,” said Hooft Graafland, when questioned on whether Heineken planned to use brewery site sales to boost cashflow in 2010.

“We are not prepared to sell these sites off at fire sales prices,” he said, in a conference call on the group’s first quarter results.

Heineken closed breweries in Romania and Finland in the first three months of 2010, while the firm has announced the closure of the Louny brewery in Czech Republic, the Fischer brewery in France and the Dunston brewery in the UK. Last year, it also announced the closure of several breweries in Russia, including the Stepan Razin brewery in St Petersburg.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We have quite some properties for sale,” said Hooft Graafland.

The sale of disused brewery sites could have helped Heineken in its cashflow generation scheme, Hunt for Cash Two, which alongside cost savings is a key part of the firm’s strategy to cut debt in 2010.

But, commercial property prices sank in many countries during the global economic downturn and have yet to fully recover.

Global transactions in real estate fell to US$209bn in 2009, down 45% on 2008, according to a report last month from global property agency Jones Lang LaSalle.

“The increase in global transaction volumes that occurred in the second-half of 2009 in all regions is an encouraging sign, although full year volumes were below 2003 levels so there is still a long road ahead,” said Arthur de Haast, head of the firm’s International Capital Group.

Heineken is not the only brewer to have put the sale of disused sites on hold. In Ireland, Diageo has suspended a planned restructuring of brewing operations that would have involved the sale of its sites at Kilkenny and Dundalk.

Despite the pressure in this area, Heineken said yesterday that it remains confident on generating cash in 2010.

It reiterated its commitment to achieve an operating cash conversion rate of more than 100% for 2010 and 2011. The group also plans to cut its net debt to EBITDA ratio to below 2.5 times, compared to 2.6 times at the end of 2009.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only