View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 8, 2021

Nestle’s San Pellegrino caffeinated Essenza – Product Launch

Nestle has joined the growing ranks of soft drinks brand owners to launch a caffeinated sparkling water.

Nestle’s San Pellegrino caffeinated Essenza

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Category – Soft drinks, sparkling water

Available – From this month

Location – The US, available nation-wide

Price – SRP of US$5.99 per 8×11.15oz (33cl) pack

Nestle has joined the growing ranks of soft drinks companies to launch a lightly-caffeinated, zero-sugar sparkling water.

The new San Pellegrino Essenza extension contains 30mg of caffeine per can and comprises three flavours – Vanilla & Coffee, Cocoa & Coffee and Smooth Caramel & Coffee – that are all based on Italian coffee serves. They join the four flavours of the original San Pellegrino Essenza range, a non-caffeinated, fruit-flavoured collection of sugar-free sparkling waters launched in 2019.

“Building on the popularity of our San Pellegrino Essenza, featuring fresh Mediterranean fruit flavours, we turned to Italian coffee bars as inspiration for this new line,” said Sara Mayer, Nestle’s senior marketing manager for San Pellegrino. “This new offering is the perfect accompaniment to perk up your daily breaks and snack times.”

Other caffeinated sparkling waters to roll out in the last two months include PepsiCo’s zero-sugar Bubly Bounce and Ocean Spray Cranberries’ Ocean Spray Wave, which contains 1g of sugar per can. The Coca-Cola Co released the zero-sugar Aha last year and overhauled the brand in February.

Nestle launched an energy drink under the Perrier brand last month. Perrier Energize contains 99mg of caffeine and 7g of sugar per can.

Are hard seltzers paving the way for ‘soft seltzers’? – Click here for a just-drinks comment

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks