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April 12, 2021

Nestle ramps up plant-based plans in Asia with non-dairy launches

Nestle is to release three plant-based beverages in Asia as consumers in the region increasingly seek out non-dairy options.

Nestle is to release three plant-based beverages in Asia as consumers in the region increasingly seek out non-dairy options.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Two new Nescafé lattes will contain oat and almond milk instead of dairy milk while an upcoming Milo chocolate malt release will use almond and soy, Nestle said late last week. The company is developing a variety of dairy alternatives for Asia and will look to launch more plant-based beverages.

Nescafé Dairy Free Almond Latte and Nescafé Dairy Free Oat Latte will be available in the region from April. Both are blended with Nescafé coffee and can be consumed hot or cold.

Meanwhile, Milo Dairy Free Almond rolls out in Malaysia from this month ahead of a wider Asia launch. Each bottle holds 6.5g of protein and is lower in sugar than regular Milo.

“We’re expanding our offerings across Asia,” said Guglielmo Bonora, head of Nestle’s R&D centre in Singapore. “We want to make it easier for people to embrace plant-based alternatives in their diet, while also reducing our carbon footprint across the supply chain.”

Nestle already produces plant-based drinks elsewhere, including a vegan Milo in Australia and plant-based Nescafé cappuccinos and lattes in Europe and Oceania. In January last year, Nestle launched the oat- and pea-based Nesquik GoodNes in the US.

According to a survey by GlobalData, around 40% of consumers in Asia are shifting to more plant-based diets, with 11% opting for vegetarian and vegan food, and a third moving to a ‘flexitarian’ diet that is lighter on meat and dairy products.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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