- Category – Energy drinks
- Available – From this month
- Location – The US, available nation-wide
- Price – Not specified
Monster Beverage Corp has unveiled a line extension to its namesake energy drinks brand that will house ‘premium’ flavours.
Monster Reserve, revealed today, debuts with Watermelon and White Pineapple variants, which each contain 160mg of caffeine per 45cl can. The company said the full-sugar drinks are the first from a new line of Monster-branded energy drinks that offer alternative flavours at the same price point as its normal range.
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“Monster is listening to our consumers, they want the Monster experience with flavours that only Monster can provide said CMO Dan McHugh. “Watermelon and White Pineapple were easy choices for Monster Reserve as they’re both extremely popular with all ages and are delicious standouts from our pre-existing flavours.”
In August, the company added a 13th flavour – Lilikoi Lychee – to its Reign energy drinks stable in the US.
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By GlobalData
