Monster Beverage Corp’s Reign Lilikoi Lychee
Category – Energy drink
Available – From this month
Location – The US, nation-wide
Price – Not specified
Monster Beverage Corp has added a new flavour to its Reign Body Fuel energy drink portfolio in the US.
Lilikoi Lychee is the 13th variant to join the Reign line. According to the company, Reign, which has been designed for pre- and post-workout, and 300mg of natural caffeine per 16oz c(45.5cl) an and with no artificial flavours, as well as being sugar and calorie-free.
“Reign Total Body Fuel provides a much-needed energy boost to keep me powered and pumped throughout the day,” said actress & Reign brand ambassador Natalie Eva Marie.
Monster debuted Reign in the US in March last year. Seven months later, the firm expanded the brand’s footprint to the UK, with Coca-Cola European Partners (CCEP) handling distribution. The Coca-Cola Co owns a 16.7% stake in Monster.