Monster Beverage Corp’s Reign Lilikoi Lychee

Category – Energy drink

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Available – From this month

Location – The US, nation-wide

Price – Not specified

Monster Beverage Corp has added a new flavour to its Reign Body Fuel energy drink portfolio in the US.

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Lilikoi Lychee is the 13th variant to join the Reign line. According to the company, Reign, which has been designed for pre- and post-workout, and 300mg of natural caffeine per 16oz c(45.5cl) an and with no artificial flavours, as well as being sugar and calorie-free.

“Reign Total Body Fuel provides a much-needed energy boost to keep me powered and pumped throughout the day,” said actress & Reign brand ambassador Natalie Eva Marie.

Monster debuted Reign in the US in March last year. Seven months later, the firm expanded the brand’s footprint to the UK, with Coca-Cola European Partners (CCEP) handling distribution. The Coca-Cola Co owns a 16.7% stake in Monster.

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