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March 2, 2022

Molson Coors Beverage Co’s Vizzy Mimosa Hard Seltzer – Product Launch

Molson Coors also produces, distributes and markets The Coca-Cola Co's Topo Chico Hard Seltzer in the US

By Conor Reynolds

  • Category – Hard seltzer, 5% abv
  • Available – From this month
  • Location – The US, available nationwide
  • Price – Not immiediately available

Molson Coors Beverage Co has added an extension to its Vizzy hard seltzer brand in the US.

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According to the company, Vizzy Mimosa Hard Seltzer is the first mimosa-flavoured alcoholic sparkling water to market in the country. The variant contains a mix of fruit flavours and real orange juice.

To promote the launch, Vizzy will be running ‘lz a Vibe’, an activation comprising a TV advert in the US.

“People are going to pick up Vizzy Mimosa for tailgating, backyard barbecues and brunch, of course,” said Molson Coors’ director of marketing, Liz Cramton. “It’s also unique because it provides a big opportunity for the on-premise. Whether it’s served at brunch, during patio season or at sports bars, Vizzy Mimosa lends itself to so many occasions.”

In its 2021 results announcement last month, The Boston Beer Co, which owns the Truly hard seltzer brand, forecast that the category will experience flat-to-10% growth this year.

What does the slowdown of 2021 mean for hard seltzer at home and abroad? – Click here for a Just Drinks focus

Related Companies

Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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