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November 4, 2021updated 05 Nov 2021 9:13pm

Molson Coors Beverage Co unveils latest cannabis launch Bedfellows Liquid Arts

The two THC/CBD blends are the first collaborative releases for Molson Coors' cannabis joint-venture Truss.

By Andy Morton

Molson Coors Beverage Co has launched a beer-style cannabis beverage range in Canada.

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Bedfellows Liquid Arts comprises the helles-inspired Haus Mates and the IPA-style Indie Pals, Molson Coors said this week. Both non-alcoholic drinks contain a blend of THC and CBD and are available across Canada.

The launch is through Truss BeverageCo, the joint-venture Molson Coors set up with Canadian cannabis company Hexo Corp in 2018. The JV already sells five cannabis-infused beverage brands in North America including Verywell and House of Terpenes.

Bedfellows is Truss’s first collaborative brand. The liquid in the malt beverages is provided by Two Roots Beverage Co, a US-based non-alcoholic brewer.

“Now more than ever, consumers are looking for adult beverage alternatives to socialise and relax,” said Two Roots CMO Maikel van de Mortel. “We’re excited to be part of Truss’ journey to bring their first collaborative, crafted cannabis beverage to Canada.”

The cannabis profiles of the new beverages are:

  • Haus Mates (35.5cl) – 7.5mg THC, 2.5mg CBD
  • Indie Pals (35.5cl) – 10mg THC, 2mg CBD

According to a Two Roots spokesperson, Haus Mates is on sale for about CAD6.99 (US$5.60) per bottle and Indie Pals for about CAD7.99.

Last month, Two Roots announced an expansion to Europe for its non-alcoholic beer. Initial launch markets will be Netherlands and the UK with other countries to follow.

Buzzwords – Cannabis paves the way for new wave of psychedelic soft drinks – Click here for a Just Drinks comment

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Free Whitepaper
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What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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