Prior to the 13 May launch, the company is inviting US consumers of legal drinking age to vote which hard seltzer brand should be “propelled from the planet” through the company website. The launch will be live-streamed on the Miller Lite Facebook and Twitter pages from 4pm EST.
“Miller makes beer for people who love beer,” says Miller Family of Brands VP, Sofia Colucci. “Other brands, including some of our siblings, make other things, too. That’s great. We launch beers, and we launch everything else into space.”
Last month, Molson Coors’ 11% year-on-year sales dip headlined a turbulent set of Q1 2021 results that included a 39.5% sales drop in Europe.
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What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?
While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains.
China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers.
The white paper covers:
by GlobalData
- Which multinational companies have been affected?
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- What is the effect of lockdowns on Chinese ports?
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- How have Chinese consumers reacted?
- How might the Chinese government react?
- What are the potential growth opportunities?