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January 15, 2021

Molson Coors Beverage Co, DG Yuengling & Son target Texas for brewing JV launch

The first DG Yuengling & Son beers to be brewed by Molson Coors Beverage Co as part of a new joint venture are to launch in Texas in the second half of the year.

The first DG Yuengling & Son beers to be brewed by Molson Coors Beverage Co as part of a new joint venture are to launch in Texas in the second half of the year.

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In a statement yesterday, Molson Coors said the beers will be produced at its Fort Worth brewery and roll out to Texas retail locations in the Autumn. The brewing JV, announced in September, aims to expand Yuengling’s 22-state east coast footprint to western US markets.

Under the terms of the deal, Molson Coors will brew and pack Yuengling beers at its owned breweries.

Yuengling chief administrative officer Wendy Yuengling said Texas is a good place for the JV to start.

“We have passionate Yuengling fans in Texas, so we are excited to finally bring them the goods,” she continued.

Molson Coors CEO Gavin Hattersley said: “This step will provide tremendous growth opportunity for Yuengling and Molson Coors. We are going to make a lot of Texans happy.” 

According to Brewers Association figures, Yuengling is the largest US craft brewer in volume terms.

Earlier this week, Molson Coors announced the launch of its first cannabis beverage in the US.

Is ‘community commerce’ the silver bullet for beverage’s direct-to-consumer problems? – click here for a just-drinks analysis

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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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