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April 7, 2022

Moët Hennessy’s Chandon Garden Spritz – Product Launch

A summer spritz from Moët Hennessy's Chandon wine brand

By Conor Reynolds

  • Category – Wine, spritz, 11.5% abv
  • Available – From this month
  • Location – The UK
  • Price – SRP GBP20 (US$26) per 75cl bottle

Moët Hennessy has launched a sparkling wine and bitter-orange liqueur from its Chandon wine brand in the UK.

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Chandon Garden Spritz combines Chandon’s Brut sparkling wine and its own bitter liqueur in a ready-to-serve format. The brand claims it contains roughly 50% less sugar than an “ordinary spritz”.

The product is the result of four years of recipe development, comprising roughly 60 trials, and is produced at Chandon’s winery in Mendoza, Argentina using locally sourced oranges and grapes. It will be sold in the UK via online grocery service Ocado, as well as in Whole Foods supermarkets and Majestic Wine outlets.

“We spent four years developing this product and now we want to inspire UK consumers to enjoy an elevated spritz experience,” said Chandon president Sibylle Scherer. “We all need something refreshing and uncomplicated for those sunny days on that favourite secret rooftop with friends, or a garden party in the local park with neighbours, and we believe Chandon Garden Spritz is the answer.”

In its most recent financial results, Moët Hennessy reported a 26% increase in full-year sales from 2021. The wine and spirits division of the high-end consumer goods group LMVH hailed strong performance among its ‘Champagne & wines’ division as a key factor in top line growth, with a sales surging 56% year-on-year.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
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