Moët Hennessy’s Ardbeg Traigh Bhan Batch 3 single malt – Product Launch
Traigh Bhan takes its name from a beach on the coast of Islay off Scotland's west coast.
- Category – Spirits, whisky, Scotch, single malt, 46.2% abv
- Available – From next month
- Location – Available worldwide through specialist spirits retail outlets
- Price – In the US, SRP of US$299.99 per 75cl bottle
This year’s bottling of Ardbeg’s 19-year-old single malt is being readied for release.
The third Traigh Bhan, which debuted as a permanent extension of the Moet Hennessy-owned Scotch two years ago, will be launched at the start of next month. The liquid has been aged in a mix of American oak and ex-Oloroso Sherry casks at Ardbeg’s distillery on Islay.
Like its predecessors, batch three features a label code directing consumers to information on the extension’s inspiration, Traigh Bhan beach in the Scottish island. Traigh Bhan is pronounced ‘tri van’.
Last year’s batch two carried an SRP of $205, almost $100 lower than the latest version.
Last month, Ardbeg was credited with showing “strong momentum” in the three months to the end June. Group sales for Moet Hennessy climbed 55% in the quarter on the corresponding period last year.
