- Category – Spirits, whisky, 56.2% abv
- Available – From this week
- Location – Selected international markets, available through spirits specialists and online
- Price – Not immediately available
M&H Distillery has launched a whisky that has been aged in barrels at 423 metres below sea level.
Apex Dead Sea was laid down in ex-Bourbon and ex-red wine casks for one year in Israel’s Dead Sea region. The iteration will be released in an unspecified number of batches, with the first run of 4,892 bottles available from selected retailers and online e-tailer The Whiskey Exchange in the Netherlands, Taiwan, UK, France and Germany.
“Understanding the impact of the desert climate on the cask was a fascinating experiment and study project,” said head distiller Tomer Goren. “I look forward to continuing our geographical experiments, with the Sea of Galilee and the Jerusalem Mountains coming up next.”
M&H, which stands for Milk & Honey, was founded in 2012 by Israeli technology entrepreneur Gal Kalkstein and claims to be the country’s first whiskey distillery.
Earlier this week, Jack Daniels brand owner Brown-Forman welcomed a return to a “level playing field” following the US-European Union removal of retaliatory tariffs on American whiskeys.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSpirits categories – What’s in a name? – Click here for a Just Drinks comment
