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July 14, 2021

MGP Ingredients’ Limestone Branch Distillery Yellowstone Limited Edition Straight Bourbon 2021 – Product Launch

The iteration is a blend of the company's seven and 15-year-old Bourbons.

By Rhodri Morgan

  • Category – Spirits, whiskey, Bourbon, 51.5% abv
  • Available – From September
  • Location – The US, available in the off-premise channel
  • Price – SRP of US$99.99 per 75cl bottle

MGP Ingredients has lined up the release of the latest limited edition Bourbon from its Limestone Branch Distillery’s Yellowstone brand.

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The company said today that the 2021 Yellowstone Limited Edition is available from this week through selected retailers across the US. The expression comprises a blend of the brand’s 7-year-old and 15-year-old Bourbons, the former having spent time in ex-Amarone casks.

“Domestic straight Bourbon sales saw 21% growth versus last year, with ultra-premium Bourbons experiencing 38% growth,” said Limestone Branch Distillery’s brand manager, Caitlin Palmieri Jackson. “The Yellowstone brand has experienced nearly five times that level of growth. Our Limited Edition expression is … a way to raise awareness and continue the momentum for the brand family.”

The release is the sixth in the company’s limited edition series and follows a 2020 iteration aged in ex-Armagnac casks.

MGP Ingredients acquired Missouri-based beverage producer Luxco – who previously held a 50% stake in Limestone – in January for US$475m.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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