Category – Spirits, whisky, Sweden, 46.6% abv
Available – From this week
Location – Online pre-order through Mackmyra website ahead of wider availability from 9 June. At Systembolaget in Sweden and selected off-premise outlets in the UK and Germany
Price – In the UK, SRP of GBP109 (US$) per bottle, limited to 1,999 units in total

Moment Brukswhisky DLX comprises single malt whisky aged between nine and 14 years. The iteration, positioned by the brand owner as “an elevated and luxury version of Brukswhisky”, can be pre-ordered this week.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

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The single malt follows last year’s Moment bottling, Körsbärsrök, and Karibien from 2019.

Just over a year ago, Mackmyra confirmed a change of CEO as Magnus Dandanell made way after 21 years at the helm.

India – Spirits’ promised land still as tantalising as ever – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

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