
A senior Taittinger executive has argued the Champagne industry is “too passive” and “too technical” in its PR efforts and must focus on the drink’s “pleasure” aspects.
A senior Taittinger executive has argued the Champagne industry is “too passive” and “too technical” in its PR efforts and must focus on the drink's “pleasure” aspects.
A senior Taittinger executive has argued the Champagne industry is “too passive” and “too technical” in its PR efforts and must focus on the drink’s “pleasure” aspects.