A senior Taittinger executive has argued the Champagne industry is “too passive” and “too technical” in its PR efforts and must focus on the drink’s “pleasure” aspects.
LWF 2014: Champagne industry ‘too passive’ with PR – Taittinger director
A senior Taittinger executive has argued the Champagne industry is “too passive” and “too technical” in its PR efforts and must focus on the drink's “pleasure” aspects.
June 4, 2014