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September 8, 2021

Lux Row Distillers’ Daviess County Double Barrel Bourbon – Product Launch

The expression was created in collaboration with US-based non-profit organisation, Ducks Unlimited.

By Rhodri Morgan

  • Category – Spirits, whiskey, US, Bourbon, 48% abv
  • Available – From this month
  • Location – The US, selected off-premise outlets and Ducks Unlimited events
  • Price – SRP of US$49.99 per 75cl bottle

Lux Row Distillers has launched a limited-edition expression of its namesake Bourbon whiskey brand.

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Daviess County Double Barrel Bourbon is a no-age-statemented iteration that has been finished in Missouri white-oak barrels with toasted heads. The Bourbon was created in collaboration with Ducks Unlimited, a US-based non-profit organisation dedicated to the conservation of the country’s wetlands and wildlife.

The new expression is available in limited, albeit unspecified, quantities from selected retailers in the US and Ducks Unlimited members will be able to purchase it at upcoming events hosted by the charity.

“The double-barrel finishing process that goes into Daviess County Double Barrel Bourbon is a perfect nod to our Ducks Unlimited partnership, and it brings a unique flavour profile to our latest Daviess County offering,” said the company’s master distiller, John Rempe.

The release is part of a series re-launched by Lux Row last year, that pays homage to Kentucky-based Daviess County Distilling Co, which dates back to 1874.

Why identity politics is more important than ever in aged spirits marketing – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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