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March 16, 2021

Lalique Group’s The Glenturret E-type 60th Anniversary single malt – Product Launch

Lalique Group has released a limited-edition expression from its The Glenturret single malt Scotch brand in partnership with luxury car-maker Jaguar.

Lalique Group’s The Glenturret E-type 60th Anniversary Single Malt 

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Spirits, whisky, Scotch, single malt, 43.2% abv

Available – From this month

Location – The UK, exclusively through The Glenturret website

Price – GBP1,500 (US$2,083) per 70cl bottle

Lalique Group has released a limited-edition expression from its The Glenturret single malt Scotch brand in partnership with luxury car-maker Jaguar.

The E-type 60th Anniversary Single Malt, which has been released in commemoration of the 60th anniversary of the car’s ‘birth’, has been created to “evoke the E-type Jaguar’s charisma and spirit”. The expression is at least 30 years old and is drawn from four casks; three Oloroso Sherry-seasoned European oak butts and a single Amontillado sherry-seasoned American oak quarter cask.

Each of the 265 bottles come in a custom wooden box together with a book and key ring. 

Lalique, best known for its crystal production operations, took joint-ownership of the Glenturret distillery two years ago, following the divestment of the facility by Edrington.

Why Scotch whisky could take years to rebound in the US – click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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