Kirin Holdings Co’s Australian brewer, Lion, has produced what it claims is the country's first alcohol-free beer that is also carbon neutral. XXXX Zero is set to go on sale in Queensland this month in both the on- and off-premise channels. The carbon-neutral beer comes in 33cl bottles at an SRP of AUD$12 (US$8.40) per six-pack. Lion is aiming to have all of its production processes run on 100% renewable electricity by 2025. In research cited by Lion, the Queensland region is Australia’s largest alcohol-free beer market, shipping higher volumes than Victoria and New South Wales. “We’re excited to be adding an alcohol-free option to the popular XXXX range,” said brand director Chris Allan. “Over our 144-year history, XXXX has continued to evolve to meet changing consumer tastes. We’ve taken time to create a product that not only talks to a new generation of discerning drinkers but also gives a XXXX about the environment, as Australia’s first carbon-neutral-certified alcohol-free beer.” In March, Kirin was forced to shut down its XXXX production facility on the east coast of Australia following a series of heavy floods. The site re-opened later in the month. Just Drinks presents 'The 24th Annual International Beer Strategies Conference' on 4-6 October