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September 10, 2020

Kingsland Drinks reveals first spirits brands from Ten Locks craft unit

Kingsland Drinks has unveiled the first three brands to join its new craft spirits division, including an Indonesian rum and an Australian gin.

Kingsland Drinks has unveiled the first three brands to join its new craft spirits division, including an Indonesian rum and an Australian gin.

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The spirits unit, called Ten Locks, said today that Nusa Cana rum, Applewood Gin and West Cork Irish Whiskey will kick off the venture. The division aims to build up to a portfolio of about 20 brands focussed on the on- and off-premise channels. 

Becky Davies, who leads Ten Locks, said: “Through these first spirits, the portfolio is starting to speak for itself; brands of quality, distinction and purpose. They bring new tastes, fresh perspectives and true sense of excitement to the on-trade and off-trade.”

The 40%-abv Nusa Cana rum is made in Bali and uses nutmeg and clove combined with ginger, coffee, cacao and pineapple. The 43%-abv Australian gin Applewood is produced with botanicals including desert limes, wattle seed and peppermint gum. West Cork Irish Whiskey is owned by West Cork Distillers, a southern Irish distillery that already sells its brands in about 70 countries.

Speaking to just-drinks in July about the then-unnamed Ten Locks, Davies said the unit will carry a roster of third-party premium spirits brands as well as launch its own products in categories including RTDs and soft drinks. The unit aims to couple the off-premise distribution capabilities of Kingsland with on-premise expertise draughted in to run the business.

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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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