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April 9, 2021

Keurig Dr Pepper unveils Dr Pepper Zero Sugar range – video

Keurig Dr Pepper has launched a new zero-sugar line from its flagship Dr Pepper CSD brand in the US.

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Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
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Keurig Dr Pepper has launched a new zero-sugar line from its flagship Dr Pepper CSD brand in the US.

Dr Pepper Zero Sugar, unveiled on social media yesterday, comprises three flavours – Original, Cherry and Cream Soda. The extension joins Diet Dr Pepper in the soft drinks brand’s portfolio.

“The Zero you deserve is finally here,” KDP said on the Dr Pepper Twitter feed.

Further details on the new beverage have yet to be disclosed, although all three flavours are now on sale through US retailer Kroger for US$5.99 per 12x12oz (35.5cl) multipack. Each can contains 55 calories and is sweetened with aspartame.

Dr Pepper Zero Sugar is not the only new launch from KDP this year. Last month, the company rolled out Bai Boost, a plant-based energy drink with twice the caffeine of regular Bai.

KDP-forerunner Dr Pepper Snapple Group bought Bai for US$1.7bn in 2017.

Are hard seltzers paving the way for ‘soft seltzers’? – Click here for a just-drinks comment

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Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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