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April 9, 2021

Keurig Dr Pepper unveils Dr Pepper Zero Sugar range – video

Keurig Dr Pepper has launched a new zero-sugar line from its flagship Dr Pepper CSD brand in the US.

Keurig Dr Pepper has launched a new zero-sugar line from its flagship Dr Pepper CSD brand in the US.

Dr Pepper Zero Sugar, unveiled on social media yesterday, comprises three flavours – Original, Cherry and Cream Soda. The extension joins Diet Dr Pepper in the soft drinks brand’s portfolio.

“The Zero you deserve is finally here,” KDP said on the Dr Pepper Twitter feed.

Further details on the new beverage have yet to be disclosed, although all three flavours are now on sale through US retailer Kroger for US$5.99 per 12x12oz (35.5cl) multipack. Each can contains 55 calories and is sweetened with aspartame.

Dr Pepper Zero Sugar is not the only new launch from KDP this year. Last month, the company rolled out Bai Boost, a plant-based energy drink with twice the caffeine of regular Bai.

KDP-forerunner Dr Pepper Snapple Group bought Bai for US$1.7bn in 2017.

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