Here’s a round-up of this week’s highlights in the global beer category. We are also running similar round-ups for spirits & wine and soft drinks & bottled water.
Alan Clark, SABMiller’s chief executive, has denied that the group’s move for Heineken was a defensive effort to stop a possible takeover bid from its rival Anheuser-Busch InBev.
From some of the noises coming out of London yesterday, I am willing to suggest the following: SABMiller is rather annoyed with Heineken. That’s probably because, Heineken broke an unwritten rule among the larger companies by going public on its talks with SABMiller.
Heineken has signed a deal that will see it sponsor the European club rugby tournament that has replaced the Heineken Cup, which came to an end earlier this year.
Nick Fell, SABMiller’s group marketing director, freely admits that there are many parts of the world where beer advertising is “offensive to women”. After years of stereotyping and male-dominated ads, big beer firms are finally waking up to the fact that such a rough-edged attitude is doing more harm than good.
Molson Coors is installing Frederic Landtmeters as MD for its UK & Ireland business to replace Simon Cox who is stepping up to become the firm’s Europe chief.
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By GlobalDataDogfish Head Craft Brewery has promoted its chief operations officer to CEO, but is losing its sales head to another craft brewer.
Stone Brewing Co has revealed plans to build a new US$74m production facility in the US state of Virginia.
