PepsiCo will report its fourth quarter and full-year results tomorrow (11 February).
Here, just-drinks takes a look at the highs and lows for the company in the three months to the end of December.
- In December, PepsiCo announced plans to invest US$30m in 2010 to rejuvenate its Gatorade sports drink. The investment will include improvements in packaging and ingredients, with the removal of high fructose corn syrup (HFCS) from all Gatorade drinks. Gatorade sales have struggled in the last 12 months and PepsiCo was preparing for several months to reposition the brand early in 2010.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
