Here are the ten most viewed, subscriber-only items on just-drinks this week:
10. just On Call – Coca-Cola FEMSA warns of price jump on tax “adjustment”
A tax change on soft drinks in Brazil will force Coca-Cola FEMSA to raise prices in the country by up to 2%, according to the group’s CFO.
9. Editor’s Viewpoint – Pernod Ricard Sniffing at Treasury Wine Estates?
I’m sorry to bring you wine folk back down to earth ahead of the Mayday weekend. I just wouldn’t want you getting excited about nothing over the next three days.
8. Round-Up – The ICAP Digest – April 2014

US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataOnce a month, the International Center for Alcohol Policies (ICAP), which covers alcohol policies worldwide, looks at what’s going on in-market to promote a responsible role for alcohol in society.
7. just On Call – Boston Beer Co remains cautious despite strong Q1
Boston Beer Co has resisted raising its full-year profits outlook as the threat of major players launching new ciders and investing in other brands means “uncertainty” for the group, according to its CEO.
6. just Five Years Ago: Coca-Cola Co buys a stake in Innocent
Five years ago, the Coca-Cola Co signalled its first move to take a chunk of UK smoothie producer Innocent. The stake purchase would eventually lead, four years later, to Innocent giving up 100% of the company to the US soft drinks giant.
5. just On Call – Diageo targets value beer as Nigeria back on track
Diageo is to broaden its value beer portfolio in Africa as Nigeria returns to strong growth and the low-price segment increases its market share.
4. Analysis – Coca-Cola Co and the 2020 Vision alternatives
Back in 2009, The Coca-Cola Co set out its so-called “2020 Vision”, a strategy that targeted a doubling of annual sales in 11 years.
3. Editor’s Viewpoint – Minimum Unit Pricing: Everyone’s a Winner, Baby
So, is minimum unit pricing legal, or is it illegal? It would appear that we’re going to find out once and for all.
2. Editor’s Viewpoint – BrewDog: Enough’s Enough
It’s with a weary sigh that I say: Here we go again. When The Portman Group issued a decision about a product made by BrewDog, we knew what was going to follow. At least, then, we weren’t left disappointed.
1. Sustainability in Drinks – Let’s Spend the Night Together
Sustainability has fast become the buzzword of the global drinks industry. In recognition of this, we welcome Ben Cooper as our latest monthly commentator, to consider the importance of sustainability around the world. Here, Ben considers the need for the two sides of the argument to come together, even if they appear poles apart.
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