For the 72nd consecutive month, happoshu shipments increased, rising in May by 11.8% to 233,404 kls, with volumes of regular beer falling by 10.3% 359,045 kls. Sales in the happoshu sector are being further fuelled by an intensifying price war between the major suppliers. Beer now accounts for 60.6% of the total market, with happoshu representing 39.4%.
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